Vinnie is a very small horse with very big dreams. He was introduced as spokesperson for ATG (the Swedish Horse Racing Totalisator Board) in 2014 and quickly established himself as a very popular and beloved character. Fido has been involved in Vinnies success story since the very start, providing all VFX that is needed to help Vinnie talk and act. As in all successful VFX productions, Fido uses many different tricks to create the illusion of Vinnie’s adventures. Some shots are barely touched, others demand animation of his mouth and partial body replacement. And some of the shots are all CG.
Agency: Åkestam Holst, Production Company: FLX, films directed by Felix Herngren & Bill Schumacher


Our latest ATG film is a really snowy action piece.

Agency: Åkestam Holst
Production Company: Fido
VFX Producer: Linda Öhlund
Conform: Henrik Klein, Tomas Näslund
Tracking: Jacob Moilanen
Animation: Christina Sidoti
FX & Lighting: Simon Rainersson, Filip Orrby
Compositing: Martin Borell
Online: Henrik Klein


In this TVC, the little spokeshorse clones himself into hundreds of dancing horses on the streets of his hometown Vinnåker. Acclaimed choreographer Anna Vnuk did the choreography, and the Fido team then translated that choreography to fit fourlegged dancers.

Agency: Åkestam Holst
Production Company: Fido
Director: Cameron Scott
Choreography: Anna Vnuk
Producer: Linda Öhlund
Executive Producer: Nils Lagergren
Tracking: Cameron Scott, Karl Rydhe
Animation: Cameron Scott, Raoul Cacciamani,
FX: Filip Orrby, Simon Rainerson, Joakim Olsson
L/R: Johan Gabrielsson
Compositing: Martin Borell, Karl Rydhe,

The Jump

Vinnie is a very brave little horse (at least when he’s helped by some Fido VFX)

Fido crew:
VFX Producer: Linda Öhlund
VFX Supervisor: Rickard Engqvist
Tracking: Joakim Olsson, Filip Orrby
Animation: Rickard Engqvist.
Hair: Joakim Olsson
Lighting: Joakim Olsson
Compositing: Teo Mathlein, Mattias Sandelius, Joakim Olsson


In the third batch of films with Vinnie, the lovely little horse goes on vacation with his sidekick Ravi. He also shows us that horses can play mini golf. With some help from Fido of course.

Fido crew:
VFX Producer: Linda Öhlund
VFX Supervisor: Rickard Engqvist
Tracking: Joakim Olsson, Filip Orrby
Animation: Rickard Engqvist.
L/R: Joakim Olsson,
Compositing: Martin Borell, Mattias Sandelius, Teo Mathlein


This TVC (“Together”) is from the second batch of Vinnie films, in which his struggles to become a champion takes him to a gym, and as usual Fido provided VFX of all sorts – including full CG horse.

Fido crew:
VFX Producer: Linda Öhlund
VFX Line producer: Anders Singstedt
VFX Supervisor: Rickard Engqvist
Tracking: Joakim Eriksson, Joakim Olsson
Animation: Rickard Engqvist. Fredrik Olsson, Niklas Lundgren
L/R: Joakim Olsson, Erika Johansson,
FX: Filip Orrby
Compositing: Martin Borell, Viktor Andersson, Mattias Sandelius, Jonas Lindfors

No Dream Is Too Big

In this very first Vinnie TVC we learn the story of his origins. The films was soon followed by many more films about the optimistic little charmer.

Fido crew:
Producer: Claes Dietmann & Nils Lagergren
Line producers: Anders Singstedt & Linda Öhlund
VFX Supervisor and Character Development: Rickard Engqvist
Modeling & Rigging: Magnus Eriksson,
Lookdev: Johan Gabrielsson,
Animation: Rickard Engqvist & Cameron Scott
Tracking & Compositing: Joakim Olsson, Teo Mathlein, Anders Nyman, Daniel Norlund, Martin Borell, Tomas Näslund